Explore the intersection of influencers and email marketing, focusing on technical troubleshooting. Uncover common issues faced by influencers in email campaigns and discover effective solutions to enhance deliverability, engagement, and overall success in the digital…


                            Email marketing has been a powerful tool for businesses and influencers alike to engage with their audience, share content, and promote products or services. However, like any digital strategy, it’s not without its technical challenges. In this blog post, we’ll explore some common technical issues influencers may encounter when using email marketing and provide troubleshooting tips to help you make the most of this valuable communication channel.

  • Deliverability Issues
    Problem: Your emails aren’t reaching your audience’s inbox, or they end up in spam folders.
    • Ensure that your email list is clean and up-to-date. Remove inactive or bounced email addresses.
    • Use a reputable email marketing service that employs authentication protocols like SPF and DKIM to improve deliverability.
    • Encourage subscribers to add your email address to their contact list to reduce the chances of your emails being marked as spam.
  • Low Open Rates
    Problem: Subscribers aren’t opening your emails.
    • Craft compelling subject lines that grab your audience’s attention.
    • Personalize your emails by addressing subscribers by their first names.
    • Segment your email list and send targeted content to different groups based on their interests and behavior.
  • High Unsubscribe Rates
    Problem: Subscribers are opting out of your email list.
    • Make the unsubscribe process easy and transparent. It’s better to have engaged subscribers than to hold onto disinterested ones.
    • Review your email frequency. Are you sending too many emails in a short period? Adjust your send frequency accordingly.
  • Email Bounces
    Problem: Some emails on your list bounce back as undeliverable.
    • Regularly clean your email list to remove invalid or outdated addresses.
    • Use double opt-in to verify new subscribers’ email addresses.
    • Monitor your bounce rates and take action if they exceed industry standards.
  • Formatting and Display Issues
    Problem: Your emails don’t display correctly on all devices and email clients.
    • Use a responsive email template that adapts to various screen sizes.
    • Test your emails on different devices and email clients before sending.
    • Avoid excessive use of images and use alt text for images to ensure accessibility.
  • Technical Glitches
    Problem: You encounter technical glitches with your email marketing platform.
    • Reach out to your email marketing provider’s support team for assistance.
    • Keep your email marketing software up-to-date to benefit from bug fixes and improvements.
  • Landing in Promotions Tabs
    Problem: Your emails end up in subscribers’ promotions or social tabs (in Gmail).
    • Encourage subscribers to drag your emails into their primary inbox.
    • Ask subscribers to add your email address to their contacts.
    • Deliver high-value, relevant content to improve engagement, which can signal to email providers that your emails belong in the primary inbox.


Email marketing is a valuable tool for influencers looking to connect with their audience and grow their brand. However, technical issues can hamper the effectiveness of your email campaigns. By addressing common problems and implementing the troubleshooting tips mentioned above, you can enhance the performance of your email marketing efforts, ensuring that your messages reach your audience and engage them effectively. Remember that regular monitoring and adjustment are key to maintaining a successful email marketing strategy as an influencer.


Published 17 November 2023

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